Google has issued a death warrant for third-party cookies, setting in motion plans to kill third-party cookies in Chrome by 2022. Here’s a breakdown of who stands to benefit, who will lose and what comes next.
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Harry Kargman, founder and CEO of mobile advertising company Kargo has been doing researching of the efficacy of creative formats. “Eye tracking is a means to an end: how do you know if the consumer is paying attention?”
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A Kargo study found no correlation between ad viewability and effectiveness.
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