Attain, Kargo, and SmartCommerce Win ADWEEK’s 2025 Media Plan of the Year Award for Best Use of Insights

August 5th, 2025

Attain, a leading permissioned commerce data company that powers real-time purchase measurement and sales outcome signals for brands, in partnership with Kargo, the leading commerce media exchange that helps retailers and product suppliers optimize online and offline conversions, is proud to announce their recognition in ADWEEK’s 2025 Media Plan of the Year Awards in the Best Use of Insights category.

The winning campaign, “Attain’s Measurement Solution Proves Sales Lift for Mondelez Nabisco CTV Campaign via Kargo and SmartCommerce,” spotlighted a closed-loop measurement approach that successfully demonstrated real-world sales impact for Mondelez’s iconic Nabisco brand across Connected TV (CTV) advertising.

“This recognition from Adweek is a powerful validation of what’s possible when creative storytelling, commerce functionality, and real-time measurement come together,” said Brian Mandelbaum, CEO of Attain. “It’s an honor to be recognized alongside our incredible partners and Mondelez for a campaign that redefined outcomes-based marketing on CTV.”

The campaign tapped into Kargo’s high-impact CTV advertising formats to drive awareness and engagement, while SmartCommerce’s frictionless Click2Cart technology made the path to purchase simple and direct. Attain’s real-time, verified purchase data provided the missing link, proving a measurable sales lift attributable to media exposure.

“This campaign demonstrates what’s possible when premium creative, the best CTV streaming services, shoppable technology, and our partner’s precise measurement and targeting capabilities come together,” said Harry Kargman, Founder & CEO, Kargo. “It’s a game changer to bring Mondelez a combination of the best solutions in market and deliver results that go beyond brand impressions to drive measurable consumer consumption behavior.”

The results of the campaign validated a significant uptick in in-store and online sales directly tied to the CTV media exposure, setting a new bar for transparency and effectiveness in digital advertising.

For more information, visit www.attain.com, www.kargo.com and www.smartcommerce.com.