Kargo Named “Best Overall AdTech Company” in 2023 MarTech Breakthrough Awards Program
August 17, 2023
Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World
Kargo is pleased to announce that it has been selected as winner of the “Best Overall AdTech Company” award in the 6th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.
Kargo is a next generation digital advertising platform that goes beyond the impression. In a programmatic market dominated by undifferentiated SSPs and networks focused on scale and low prices, Kargo delivers unique, impactful advertising experiences that drive results for brands and ROI for publishers.
The Company works with best-in-class premium publishers and data suppliers in order to build their data stack and offer transparency on placement. Kargo has the highest level of sophisticated granular data ingestion to clean and segment for detailed and varied optimizations that drives conversion.
Kargo's creative storytelling and design come together in a combination of full-service commerce and cutting-edge attention measurement to help brands engage customers across all devices at every point in their journey.
“Kargo uses creative science to combine unique advertising experiences with innovative AI-driven technology and measurement. We are thrilled that Martech Breakthrough has selected Kargo as Best Overall Adtech Company. Creative is the most important factor in campaign performance and we believe harnessing that with technology represents the future of advertising,” said Harry Kargman, CEO and Founder at Kargo.
The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, customer experience, performance marketing AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 3,500 nominations from over 19 different countries throughout the world.
“Kargo products provide stronger experiences, increased efficacy, and greater audience precision. Marketers are consistently challenged to build and maintain brand love. It’s critical to stand out by providing great experiences with artfully mastered and impactful moments at every touchpoint,” said James Johnson, Managing Director at MarTech Breakthrough. “It’s not enough for ads to look beautiful; they must offer memorable experiences. Kargo understands the rapidly developing landscape and the importance of innovation to provide rich experiences that allow marketers to tell their story and meet the consumer where they are as they move across devices.”
About MarTech Breakthrough:
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, performance marketing, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com.
Tech Breakthrough LLC does not endorse any vendor, product or service depicted in our recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose.