As the market continues to evolve, new challenges emerge. The rise of automation has forced brands to value performance over previously accepted success metrics. Brand safety, viewability, and scale are more essential than ever for marketers and publications alike.
Read MoreCritics say the search giant’s ad-blocking plan—which will screen out certain types of ads in its Google Chrome browser—is self-serving.
Read MoreHow can you put the “art in ad tech” in 2018?
Read MoreKargo was the first company to achieve full ads.txt compliance in December.
Read MoreKargo has promoted three members of the executive team.
Read MoreKargo promotes three members of executive team following quarter of record-breaking revenue.
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