Madison Avenue may perceive video as the most premium digital advertising format, but new scientific research indicates it may not be as effective as standard or animated banner ads in terms of actually seeing or experiencing an ad’s exposure.
Read MoreMobile-only ad company Kargo has announced the launch of its Programmatic Guaranteed platform that allows advertisers to buy media programmatically and reserve “guaranteed impressions” prior to running campaigns.
Read MoreAs the market continues to evolve, new challenges emerge. The rise of automation has forced brands to value performance over previously accepted success metrics. Brand safety, viewability, and scale are more essential than ever for marketers and publications alike.
Read MoreCritics say the search giant’s ad-blocking plan—which will screen out certain types of ads in its Google Chrome browser—is self-serving.
Read MoreHow can you put the “art in ad tech” in 2018?
Read MoreKargo was the first company to achieve full ads.txt compliance in December.
Read MoreKargo has promoted three members of the executive team.
Read MoreKargo promotes three members of executive team following quarter of record-breaking revenue.
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